Privacy Policy

Patriot Games Limited ("Patriot Games", "we", "us", or "our") is committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal information when you:

• Visit our website;
• Purchase products from us online or in-store;
• Contact us by email, telephone or social media;
• Register for organised play events, tournaments or gaming activities;
• Subscribe to marketing communications; or
• Otherwise interact with Patriot Games.

For the purposes of UK data protection law, Patriot Games Limited is the Data Controller responsible for your personal information.

Contact Details

Identity Information

Contact Information

Transaction Information

Event Information

Technical Information

Marketing Information

Directly From You

Automatically

From Third Parties

Provide Products and Services

Organise Events

Communicate With You

Improve Our Services

Protect Our Business

Marketing

We process personal data under one or more of the following lawful bases:

Contract

Legal Obligation

Legitimate Interests

Consent

Many organised play events require us to use publisher-operated tournament systems.

Where you register for these events, we may provide information such as:

• Name
• Organised Play ID
• Email address (where required)
• Event participation details
• Tournament results

These publishers act as independent controllers of information held within their own organised play systems. We encourage you to review the privacy policies of the relevant publisher before participating.

Participation in organised play events may not be possible without providing the information required by the relevant publisher platform.

We may send marketing communications:

• Where you have consented; or
• Where permitted under applicable marketing regulations.

Marketing communications may include:

• Product announcements
• New releases
• Event information
• Special offers
• Community updates

Every marketing email will contain an unsubscribe option.

You may also contact us directly to update your preferences.

Service Providers

Organised Play Providers

Professional Advisers

Authorities

We do not sell personal information to third parties.

Some of our suppliers, service providers or organised play platforms may process information outside the United Kingdom.

Where international transfers occur, we will ensure appropriate safeguards are in place, including:

• UK adequacy regulations;
• Approved contractual clauses; or
• Other lawful transfer mechanisms recognised under UK data protection law.

We retain personal information only for as long as necessary.

• Customer Orders: Up to 6 years after the end of the relevant financial year.
• Accounting Records: Up to 6 years or longer where legally required.
• Marketing Information: Until you unsubscribe or withdraw consent.
• Event Records: For as long as reasonably required to administer organised play programmes, investigate disputes or comply with publisher requirements.
• Website Logs: Typically retained for a limited period for security and operational purposes.

Retention periods may vary where required by law or legitimate business need.

We take appropriate technical and organisational measures to protect personal information against:

• Unauthorised access
• Loss
• Misuse
• Disclosure
• Alteration
• Destruction

While we take reasonable steps to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Under UK data protection law, you may have the right to:

• Access: Request a copy of your personal information.
• Rectification: Correct inaccurate or incomplete information.
• Erasure: Request deletion of personal information in certain circumstances.
• Restriction: Request restriction of processing in certain circumstances.
• Data Portability: Receive personal data in a structured, commonly used format where applicable.
• Object: Object to certain forms of processing, including direct marketing.
• Withdraw Consent: Withdraw consent where processing relies on consent.
• Automated Decision Making: Challenge decisions made solely through automated processing where applicable.

To exercise any of these rights, contact: sales@patriotgames.ltd.uk

We will normally respond within one month.

No fee is normally charged for exercising your rights.

Our website uses cookies and similar technologies.

Cookies help us:

• Operate the website
• Remember preferences
• Improve performance
• Analyse website usage

Further information can be found in our Cookie Policy.

Where required, we will request your consent before placing non-essential cookies on your device.

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites and recommend that you review their privacy notices before providing any personal information.

We hope we can resolve any concerns you may have.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

www.ico.org.uk/

The ICO is the UK regulator responsible for data protection and privacy legislation.

We may update this Privacy Policy from time to time.

Any changes will be posted on our website and the "Last Updated" date at the top of this policy will be amended accordingly.